Cover image for Eat this! : how fast-food marketing gets you to buy junk (and how to fight back)
Eat this! : how fast-food marketing gets you to buy junk (and how to fight back)
Personal Author:
Publication Information:
Markham, Ontario : Red Deer Press, [2018]

Brighton, Massachusetts : Red Deer Press, [2018]
Physical Description:
iv, 36 pages : color illustrations ; 23 x 26 cm
What is marketing? -- It's in the can -- Word of mouth -- Do this! -- Game time -- In doughnuts we trust -- Do this! -- What a character -- Picture perfect -- Too good to be true -- Do this! -- Captive audience -- Pester power -- A message to students, parents, and teachers -- Do this!
"Examines how the fast-food industry uses advertising and marketing to influence children and young adults, while providing means and measures to combat the ... problem"-- Provided by publisher.
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Material Type
Call Number
Children’s Paperback 659.196 Curti
Children’s Paperback 659.196 Curti
Children’s Paperback 659.196 Curti

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A provocative follow-up to the bestselling What's for Lunch?, Eat This! zooms in on fast food marketing to children -- an immense industry worth billions of dollars.

Andrea Curtis shows how fast food companies push their unhealthy food and beverages by embedding their sales pitches in everything from Snapchat filters to movies, from videogames to school curriculum. An exploration of media literacy and food literacy, Eat this! looks at what exactly marketing is and touches on the latest strategies aimed at kids, including product placement, advergames, cartoon and celebrity endorsements and school fundraising.

On each page spread, Andrea Curtis provides research-based insights into all aspects of the fast food industry and, perhaps most importantly, offers kids examples and ideas about how they can push back -- taking charge of their own health and well-being.

Author Notes

Andrea Curtis
writer and editor, has written about everything from women's health to neighborhood change, from personalities in the literary world to those in the urban forest. She is the author of the acclaimed What's for Lunch: How Schoolchildren Eat Around the World for younger readers. Her critically acclaimed Into the Blue: Family Secrets and The Search for a Great Lakes Shipwreck won the Edna Staebler Award for Creative Non-Fiction. Her writing has also appeared in Toronto Life, Chatelaine, Canadian Geographic, Explore, Utne Reader, The Globe & Mail, Today's Parent , and others.

A graduate of McGill University in Montreal, Andrea now lives in Toronto with her husband and two sons, and volunteers for the Toronto non-profit, Word-Play.

Peggy Collins ,
author and illustrator lives in Eastern Ontario with her family beside a windy river in a crooked little house. She loves growing and cooking food at home and is always busy with a bunch of projects and/or kids. She also illustrated Hungry for Math , by Kari-Lynn Winters.

Reviews 2

School Library Journal Review

Gr 4-7-Marketing targeted at children aims to sell them junk food, but they can fight back. Curtis, the author of What's for Lunch?, surveys the ways marketers attempt to sell their products to young people around the world in an information-packed title. Her relatively complex text is topically organized into spreads, each describing a different marketing strategy through an explanatory paragraph, followed on the facing page by examples and statistics. Strategies she describes include product placement in films, viral marketing, school fund-raising campaigns, brand name characters, and straightforward "kidvertising." Interspersed are chapters describing ways people have fought back. All are profusely illustrated with images of food and cartoons of young people, mostly eating in groups. Two final chapters, one aimed at students, parents, and teachers and another suggesting appropriate actions, will leave readers hopeful. VERDICT With appealing design and timely, research-based information, this will be a welcome addition to most library collections.-Kathleen Isaacs, Children's Literature Specialist, Pasadena, MD © Copyright 2018. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Booklist Review

With mouth-watering delights pizza, a doughnut, a hamburger, and sugary cereal on the cover, this book knows all the tricks of marketing fast food to kids, and it's ready to share them. But first, what is marketing? The author briefly explains this advertising concept and the importance of being media-literate. In double-page spreads that follow, a page of conversational text describes such marketing concepts as product placement, fast food advergames, friendvertising on social media, fast food mascots, and staged photos, while the facing page offers several related examples from around the world. For example, in just one year, fast food restaurants placed six billion ads on Facebook. Interspersed are spotlights on initiatives to crack down on kidvertising, like a British collaboration of parents and nonprofits that aims to make grocery store checkout lanes junk food-free. Cartoonlike artwork of diverse children and color photos with more marketing examples make this slim guide eye-catching and informative. A concluding section offers practical tips to make readers more media savvy and their meals even healthier and happier.--Leeper, Angela Copyright 2018 Booklist