Title:
Last call for Bud Light : the fall and future of America's favorite beer / Anson Frericks.
ISBN:
9781668070901
Personal Author:
Edition:
First Threshold Editions hardcover edition.
Publication Information:
New York : Threshold Editions, an imprint of Simon & Schuster, LLC, 2025.
©2025
Physical Description:
viii, 294 pages ; 22 cm
Contents:
From beer fan to beer financier -- The world's largest private equity firm that happens to sell beer -- "Making friends is our business": the rise of Anheuser-Busch -- The birth of AB InBev -- Welcome to Belgium -- Beat the monkey -- Modelo-poly -- There isn't even Uber there -- On top of the world -- Fuel the future -- Scared dinosaurs -- Stakeholder capitalism and ESG adoption -- Trust and wobbles -- Covid and stakeholder capitalism: a perfect match -- War efforts -- No more merit -- From SUDS to STRIVE -- The emperor's new clothes (stakeholder capitalism exposed) -- Mulvaney madness -- "Would you do this partnership again?" -- The human cost -- End the war: the path forward.
Summary:
Last Call for Bud Light offers an insider's account of how Anheuser-Busch, once the leader of the U.S. beer market, lost its top spot. Anson Frericks, a former president at the company, observes how it shifted its focus from shareholder profits to stakeholder capitalism and environmental, social, and governance (ESG) concerns. This change in direction, coupled with a controversial advertising campaign featuring political activist Dylan Mulvaney, led to a significant decline in the company's market value, losing $30 billion. The book delves into Anheuser-Busch's transformation and the consequences it faced.
Corporate Subject:
OCLC Number:
on1464696404
Availability:
~0
