Introduction: Changing times, changing needs, changing responses -- Never too young to be sexy : living with children in today's sexualized world -- From Barbie to Bratz and beyond : sexy sells -- Sexual development derailed : the toll on children -- The toll on parents, families, and schools -- Helping children through the minefields : what parents, families and schools can do -- Working it out together : the power of connecting deeply with children -- The sexualized child enters adolescence : the floodgates open -- Helping teenagers through the minefields -- Creating a new cultural environment.