Title:
Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
ISBN:
9780470477236
Personal Author:
Publication Information:
Hoboken, N.J. : Wiley, [2009]
©2009
Physical Description:
xix, 265 pages ; 24 cm
Contents:
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
OCLC Number:
ocn310400230
Availability:
Eagan - Wescott~1
