Fascinate : your 7 triggers to persuasion and captivation / Sally Hogshead.
Title:
Fascinate : your 7 triggers to persuasion and captivation / Sally Hogshead.
ISBN:
9780061714702
Personal Author:
Edition:
First edition.
Publication Information:
New York : HarperBusiness, [2010]
©2010
Physical Description:
xxi, 266 pages : illustrations ; 22 cm
Contents:
Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating.
Summary:
"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
Electronic Access:
Cover image www.harpercollins.com/harperimages/isbn/tiff/2/9780061714702.tif
OCLC Number:
ocn419856922
Availability:
Lakeville - Heritage~1
