Content marketing for dummies / by Susan Gunelius.
Title:
Content marketing for dummies / by Susan Gunelius.
ISBN:
9781118007297
Personal Author:
Publication Information:
Hoboken, NJ : Wiley Pub., [2011]
©2011
Physical Description:
xiv, 346 pages : illustrations ; 24 cm.
General Note:
Includes index.
Contents:
Getting started with a content marketing plan -- Marketing with long-form content -- Marketing with short-form content -- Engaging in online conversations to share content -- Achieving long-term success -- The part of tens.
Summary:
Learn what content marketing is and how to develop a strategy for your business. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work.
Series Title:
Series Sequence:
OCLC Number:
ocn687713600
Availability:
~0
