Title:
The filter bubble : what the Internet is hiding from you / Eli Pariser.
ISBN:
9781594203008
Personal Author:
Publication Information:
New York : Penguin Press, 2011.
Physical Description:
294 pages ; 22 cm
Contents:
The race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos.
Summary:
The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. Personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
OCLC Number:
ocn682892628
Availability:
Eagan - Wescott~1
