Introduction : love letters -- We don't serve your type -- Capital offence ; Gill Sans -- Legibility vs readability ; Albertus -- Can a font make me popular? ; Futura v Verdana -- The hands of unlettered men ; Doves -- The ampersand's final twist -- Baskerville is dead (long live Baskerville) ; Mrs. Eaves & Mr. Eaves -- Tunnel visions -- What is it about the Swiss? ; Frutiger -- Road Akzidenz -- DIY -- What the font? -- Can a font be German, or Jewish? ; Futura -- American Scottish ; Moderns, Egyptians, and fat faces -- Gotham is go -- Pirates and clones ; Optima -- The clamour from the past ; Sabon -- Breaking the rules ; The interrobang -- The Serif of Liverpool ; Vendôme -- Fox, gloves -- The worst fonts in the world -- Just my type.