Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
Title:
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
ISBN:
9780385531733
Personal Author:
Edition:
First edition.
Publication Information:
New York : Crown Business, [2011]
©2011
Physical Description:
xi, 291 pages ; 25 cm
Contents:
A brand detox -- Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us.
Summary:
Reveals all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking our dollars. This searing expose introduces a new class of tricks, techniques, and seductions, the hidden persuaders of the 21st century, and shows why they are more insidious and pervasive than ever.
OCLC Number:
ocn694832859
Availability:
Eagan - Wescott~1
