The ABCs of starting an online business -- The home office -- Finding your niche -- Getting started -- Legal and ethical issues -- The internet and e-commerce -- What you need to know about creating your website -- Effective marketing strategy -- Social media -- Getting paid -- Shipping methods -- Staying ahead of the competition -- Expanding your business -- A new business; a new life -- Appendix A: Degrees and certifications -- Appendix B: Recommended reading -- Appendix C: Internet terminology -- Appendix D: Frequently asked questions.