Title:
Start with why : how great leaders inspire everyone to take action / Simon Sinek.
ISBN:
9781591846444
Personal Author:
Publication Information:
New York : Portfolio / Penguin, 2011.
Physical Description:
x, 246 pages : illustrations ; 21 cm
General Note:
"This paperback edition with a new preface and new afterword published 2011"--T.p. verso.
Companion TED Talk: "How great leaders inspire action"
Contents:
Pt. 1: A world that doesn't start with why. Assume you know -- Carrots and sticks -- Pt. 2: An alternative perspective. The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- Pt. 3: Leaders need a following. The emergence of trust -- How a tipping point tips -- Pt. 4: How to rally those who believe. Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- Pt. 5: The biggest challenge is success. When why goes fuzzy -- Split happens -- Pt. 6: Discover why. The origins of a why -- The new competition.
Subject Term:
OCLC Number:
ocn676743513
Availability:
~0
