Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.
Title:
Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.
ISBN:
9780814420300
Personal Author:
Publication Information:
New York : American Management Association, [2012]
©2012
Physical Description:
viii, 280 pages ; 24 cm
General Note:
Includes index.
Summary:
Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own.
OCLC Number:
ocn764337537
Availability:
Eagan - Wescott~1
