Owners of destination florist, Bloomsbury Flowers, Mark Welford and Stephen Wicks guide you through designs and techniques that allow you to create your own incredible arrangements. Key sequences are shown through step-by-steps and sumptuous photography so you can easily see how to take a simple bunch of blooms and present them with a professional touch, encouraging you to experiment with hand-tying, wire, papers and ribbons. Organised by flower type, it's easy to find flowers that you can buy in the supermarket, such as roses, lilies and sweetpeas and turn them into amazing arrangements.