The wonderful world of photograph -- Make things click by finding your niche -- Taking stock or working on assignment -- The digital revolution -- Focusing on the right path -- Shoot for accessibility: choosing your location -- Business structure: a blueprint for success -- Business equipment for the photographer -- Help wanted: staffing your studio -- Marketing made easy -- Crunching the numbers: finances and taxes -- The price is right: knowing the value of your art -- Photographer beware: legal issues in the industry -- Truisms: what you won't see through the eye of the camera -- Photography business resources.