Title:
Golden legacy : the story of golden books / Leonard S. Marcus.
ISBN:
9780375829963
Personal Author:
Publication Information:
New York : Golden Books, an imprint of Random House Children's Books, [2007]
©2007
Physical Description:
245 pages : illustrations (some color) ; 26 cm
General Note:
Former subtitle: "how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way"
Contents:
Foreword -- Part One: "The boys have done a pretty good job ..." -- Part Two: Entrepreneurs and emigre artists -- Part Three: "Books and bread" -- Part Four: Books for baby boomers -- Part Five: Cold War and magic kingdom -- Part Six: "We are publishers ..." -- Part Seven: Circles -- Reflections on the golden egg -- A few words about Richard Scarry's working technique -- Amy Schwartz remembers The Golden Book Encyclopedia -- Who was Mary Reed, PhD?
Summary:
Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
Program Information:
Accelerated Reader AR MG+ 10.4 10.0 121278.
Interest age level:
Ages 9-12.
OCLC Number:
ocn973337848
Availability:
Apple Valley - Galaxie~1
Eagan - Wescott~1
