"With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. This book will show you how to: remove negative content from search results; react and respond to an online attack; understand and manage online review; and, use marketing strategies to both improve your online reputation and bolster your bottom line."--Publisher.