Title:
Ultimate guide to YouTube for business / by Jason R. Rich.
ISBN:
9781599186191
Personal Author:
Edition:
Second edition.
Publication Information:
[Irvine, California] : Entrepreneur Media, Inc., [2018]
Physical Description:
xiii, 272 pages : illustrations ; 26 cm
General Note:
"Spotlight your business with low-cost, high impact video ; master the art of storytelling to more than a billion active users ; learn the monetizing secrets of today's successful YouTubers."
Revised edition of the author's Ultimate guide to YouTube for business, [2013].
Contents:
Preface : on YouTube, you or your business is the star -- Using YouTube as a promotional and marketing tool -- Defining your goals for YouTube -- Identifying and catering to your audience -- Planning videos that will capture your viewers' attention -- How to start your own YouTube channel -- The equipment you'll need -- Selecting the right video camera -- Filming YouTube videos -- Editing your YouTube videos -- Keeping your content fresh -- Uploading your videos to YouTube -- Monetizing YouTube : getting paid for your video views -- Interacting with viewers and subscribers -- Promoting your YouTube videos -- Using social media to build and interact with your audience -- Go live with your broadcasts -- Using product placement in videos as a promotional tool -- Appendix : Resources.
Corporate Subject:
OCLC Number:
on1011543226
Availability:
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