When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and superior answer. This is integrative thinking. First introduced by Roger Martin, integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Here, Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it.