No issue currently divides Americans more than their constitutional right to bear arms versus the merits of gun control. This special captures the role that guns play in so many people's lives by placing fixed-rig cameras inside a small, family-run gun shop in Michigan. Avoiding simple stereotypes and well-worn clichés, as well as understanding the everyday challenges of running a business in a contreversial industry, the film explores and reflects on the nature of the debate around gun ownership and gun controls through the prism of the store.