Becoming a picture book scholar -- Building a frame for your story house -- Telling your story : part one -- Telling your story : part two -- Telling your story : part three -- Darlings, Demons, or a mixture of both -- Diving into your story -- Baiting with a sharp hook -- Basic plotting -- More on plotting -- Holding your story together -- Does your story have a satisfying ending? -- The two Ss of strong writing -- Rhyme time -- Making music with your prose -- The importance of word count -- Page turns -- Cut and paste -- Grabbing the reader with a great title -- Sharing your story -- Submitting your manuscript -- The business of publishing -- Self-publishing? -- Priming your idea pump -- When your dreams turn into reality.