Title:
Brand new name : a proven step-by-step process to create an unforgettable brand name / Jeremy Miller.
ISBN:
9781989025604
Personal Author:
Publication Information:
[Vancouver, British Columbia] : Page Two Books, [2019]
Physical Description:
239 pages : illustrations ; 21 cm
Contents:
Part 1: Everything starts with a name -- Make your brand unforgettable -- Names are strategic -- The anatomy of a name -- The persuasive power of words -- Unlock your creative genius --Part 2: How to name things -- Let's get naming -- Plan -- Sprint -- Select.
Summary:
Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
OCLC Number:
on1083683997
Availability:
South St. Paul - Kaposia~1
