Part I P = Prep for success -- Join Instagram and get your business profile -- Mastering basic functionality -- Mastering Instagram stories and IGTV -- Master hashtags -- A side step for nonprofits, local marketers, and service providers -- Part II O = Organize your message -- Create your content blueprint -- Use the daily actions checklist to gather your tribe -- Building your Instagram support team -- Part III W = Wow them with effective marketing -- Master copywriting secrets for Instagram -- Use triggers of engagement -- Run contests and use freebies regularly -- Selling directly on Instagram -- Use multistep campaigns and user generated content -- Part IV E = Expand with advertising and influencers -- Start advertising on Instagram -- Scale up your advertising with agency help -- Start working with influencers -- Become an influencer -- Part V R = Refine your Instagram efforts with tools and services -- Use tools to expand -- Get coaching and ongoing training -- Conclusion.