"From Whole Foods CEO John Mackey and his coauthors, a follow-up to groundbreaking bestseller Conscious Capitalism, revealing what it takes to lead a purpose-driven, sustainable business"-- Provided by publisher.

Mackey founded Whole Foods to bring natural, organic food to the masses. He not only changed the market, but broke the mold. Here he closely explores the vision, virtues, and mindset that have informed his own leadership journey, providing a roadmap for innovative, value-based leadership-- in business and in society. Mackey, McIntosh and Phipps demystify strategies that have helped shepherd Whole Foods through four decades of incredible growth and innovation. Each chapter will challenge you to rethink conventional business wisdom, while creating an empowering call to action for entrepreneurs and trailblazers to step up as leaders who see beyond the bottom line. -- adapted from jacket