Introduction: The reckoning -- Part I: Netflix sets the bar. The discovery of television among the bees -- Hollywood's new center of gravity -- Netflix lives up to its name -- Part II: War drums. The red wedding -- "The status quo, we knew, was not sustainable" -- Live from Cupertino -- Cooking up "quick bites" -- The kid with the cartoons -- Long game -- The birth of ClownCo -- The flywheel -- Part III: Showtime. Touched by Tinker Bell's wand -- "I love that show and I think you will too" -- Quibi vadis? -- "If you want to grab people's attention, you have to tease" -- The IQ test -- Part IV: The incumbent responds. Netflix bets on itself -- Part V: Meeting the public. Liftoff -- In space, no one can hear you stream -- Part IV: Navigating the recovery. To everything (churn, churn, churn) -- Amazon on the march -- Paciencia y fe -- Epilogue.