"Dr. Amy Shah kept hearing the same complaints from her patients: "I feel hungry all the time, even when I just ate." "My cravings are out of control." They were white-knuckling it through yet another diet plan, only to feel depleted, frustrated, and really effing hungry. So she created I'm So Effing Hungry, a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived. As Dr. Shah explains, cravings aren't your fault--and eating a healthier diet isn't just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings. Drawing on the emerging science of psychobiotics--healthy gut bacteria that help improve mood and regulate hunger, weight, and cravings--Dr. Shah has created a 5-step plan to help you make peace with food and your body." -- inside front jacket flap.