Key observations -- Contestant's row observations -- Contestant's row underbidding and anchoring -- Bidding, the game theoretic perspective -- Contestant's row strategy -- putting it altogether -- Showcase showdown -- The mystery of second showcase underperformance -- Showcase -- other observations -- Flow of the show -- Pricing games -- overview and role of heuristics -- Two item pricing games -- Three item pricing games -- Four item pricing games -- Price guess games -- Cash games -- Grocery games -- Small item pricing games -- Car pricing games, part 1 -- Car pricing games, part 2 -- Car plus games -- Other car games.