What happens when humanity's infatuation with itself and an untethered free market meet 45 billion cameras? Filmmakers Axel Danielson and Maximilien Van Aertryck once again turn their cameras directly on society, this time to explore, explain, and expose how our unchecked obsession with image has grown to change our human behavior. From Camera Obscura and the Lumiere Brothers to YouTube and the world of social media, the film chronicles how we went from capturing the image of a backyard to a multi-billion-dollar content industry in just 200 years. With an exclusive use of archival and found footage, the film uses the very medium it examines, in a self-reflective yet hilarious montage.