Introduction -- When you're losing, change the playbook -- What's your team identity? -- Use the other team's playbook against them -- Take a joke (and cancel cancel culture) -- Play to your strengths: free speech -- Help your opponents beat themselves -- Know your opponent's history as well as you know your own -- Neutralize your opponent's strengths -- Data and analytics are your friends: use them aggressively -- Keep running the play that your opponent can't defend -- Hold losers accountable -- Know your biggest threat and neutralize it -- Recruit widely, win championships -- Conclusion.