Getting started -- Market segmentation -- Primary market research (PMR) -- Select a Beachhead market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the Beachhead market -- Profile the persona for the Beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's decision-making unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Design a scalable revenue engine -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the minimum viable business product (MVBP) -- Show that "The dogs will eat the dog food" -- Develop a product plan -- What else? Beyond the 24 steps.