Title:
Introduction to Google Analytics : a guide for absolute beginners / Todd Kelsey with Brandon Lyon.
ISBN:
9781484228289
Personal Author:
Publication Information:
[New York] : Apress, [2017]
New York, NY : Distributed to the book trade worldwide by Springer Science + Business Media
Physical Description:
xiii, 141 pages : illustrations ; 24 cm
General Note:
Statement of responsibility partially from cover.
Includes index.
Contents:
Overview -- Blogalytics -- Getting traffic for analytics -- Reviewing performance of campaigns -- Fun with e-commerce analytics part I: Shopify -- Fun with e-commerce analytics part II: AdWords -- Fun with e-commerce analytics part III: Gumroad -- Exploring Google Analytics certification.
Summary:
"Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from."--Page 4 of cover.
Title Subject:
Added Author:
OCLC Number:
ocn987282419
Availability:
Apple Valley - Galaxie~1
Burnsville - Burnhaven~1
Eagan - Wescott~1
