I. Introduction : why integrity matters -- Three essentials -- Character, integrity, and reality -- Integrity -- II. Character dimension one : establishing trust -- Building trust through connection -- Building trust through extending favor -- Building trust through vulnerability -- III. Character dimension two : oriented toward truth -- In touch with reality -- What people in touch look like -- IV. Character dimension three : getting results -- Finishing well -- V. Character dimension four : embracing the negative -- Eating problems for breakfast -- VI. Character dimension five : oriented toward increase -- Getting better all the time -- VII. Character dimension six : oriented toward transcendence -- When you're small, you're bigger -- VIII. Conclusion -- Where did it go?