Content marketing for dummies / by Susan Gunelius.
Título:
Content marketing for dummies / by Susan Gunelius.
ISBN:
9781118007297
Autor personal:
Información de publicación:
Hoboken, NJ : Wiley Pub., [2011]
©2011
Descripción física:
xiv, 346 pages : illustrations ; 24 cm.
Nota general:
Includes index.
Contenido:
Getting started with a content marketing plan -- Marketing with long-form content -- Marketing with short-form content -- Engaging in online conversations to share content -- Achieving long-term success -- The part of tens.
Síntesis:
Learn what content marketing is and how to develop a strategy for your business. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work.
DAK_SERIES_TITLE_DSP:
DAK_SERIES:
DAK_OCLC_NUMBER:
ocn687713600
Disponibilidad:
~0
