The thank you economy / Gary Vaynerchuk.
Título:
The thank you economy / Gary Vaynerchuk.
ISBN:
9780061914188
9780061914249
Autor personal:
Edición:
First edition.
Información de publicación:
New York : Harper Business, [2011]
©2011
Descripción física:
xvi, 240 pages, 16 unnumbered pages of plates : color illustrations ; 22 cm
Contenido:
pt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on . . . -- pt. V. How to win in the thank you economy, the quick version.
Síntesis:
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
DAK_SUBJECT_TERM_DISPLAY:
DAK_OCLC_NUMBER:
ocn659228757
Disponibilidad:
South St. Paul - Kaposia~1
