Título:
Good strategy, bad strategy : the difference and why it matters / Richard P. Rumelt.
ISBN:
9780307886231
Autor personal:
Edición:
First edition.
Información de publicación:
New York : Crown Business, [2011]
©2011
Descripción física:
xii, 322 pages : illustrations ; 25 cm
Contenido:
1: Good and bad strategy -- Good strategy is unexpected -- Discovering power -- Bad strategy -- Why so much bad strategy? -- The kernel of good strategy -- 2: Sources of power -- Using leverage -- Proximate objectives -- Chain-link systems -- Using design -- Focus -- Growth -- Using advantage -- Using dynamics -- Inertia and entropy -- Putting it together -- 3: Thinking like a strategist -- The science of strategy -- Using your head -- Keeping your head.
Síntesis:
Argues that a manager's central responsibility is to create and implement strategies, challenges popular motivational practices, and shares anecdotes discussing how to enable action-oriented plans for real-world results.
DAK_OCLC_NUMBER:
ocn676726571
Disponibilidad:
~0
