Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.
Título:
Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.
ISBN:
9780814420300
Autor personal:
Información de publicación:
New York : American Management Association, [2012]
©2012
Descripción física:
viii, 280 pages ; 24 cm
Nota general:
Includes index.
Síntesis:
Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own.
DAK_OCLC_NUMBER:
ocn764337537
Disponibilidad:
Eagan - Wescott~1
