Título:
Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore.
ISBN:
9780393241129
Autor personal:
Edición:
First edition.
Información de publicación:
New York : W.W. Norton & Company, [2015]
©2015
Descripción física:
416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
Contenido:
Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future?
Síntesis:
Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
Materia corporativa:
DAK_SUBJECT_TERM_DISPLAY:
DAK_OCLC_NUMBER:
ocn881418224
Disponibilidad:
Apple Valley - Galaxie~1
Eagan - Wescott~1
