"A jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web. The important stuff you need to know: Master the basics. Learn HTML5, the language of the Web ; Design good-looking pages. Use styles to build polished layouts ; Get it online. Find a reliable web host and pick a good web address ; Use time-saving tools. Learn free tools for creating web pages and tracking your visitors ; Attract visitors. Make sure people can find your site through popular search engines like Google ; Build a community. Encourage repeat visits with social media ; Bring in the cash. Host Google ads, sell Amazon's wares, or push your own products that people can buy via PayPal ; Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.