Creative person: practice and passion -- Lateral thinking is a survival skill -- Creative styles: adaptors and innovators -- Combining opposites: diverge, then converge -- Principles for unleashing your imagination -- Principles for converging on the best ideas -- Stages of the creative process, and you -- Clarifying the challenge -- Clarify even more: webbing and storyboarding -- Classic brainstorming and brainwriting -- Tools for enhanced brainstorming -- Borrowing and modifying ideas -- Systematic tools to generate new ideas -- Developing ideas: toward great solutions -- Prototypes: how designers test ideas -- Evaluating creative solutions and making decisions -- Giving ideas legs: implementation planning -- Persuasion and the selling of new ideas -- Tools for bringing it all together -- Lifting the emotional lid on creativity -- Environment: physical and psychological -- Creative leadership: regardless of title -- Overcoming blocks and barriers -- Living a creative life.