Make the Most of Your Kind of Smarts p. 12 / Noa Mintz, Founder of Nannies by Noa -- Choose a Business Close to Your Heart p. 16 / Halle Thomas, Founder and CEO of The HAPPY Organization -- Find Your Signature p. 20 / Diane von Furstenberg, Fashion designer, founder and co-chairman of DVF -- Incorporate a Cause p. 24 / Bridget Hilton, Founder of LSTN Sound Co. -- First woman to own a seat on the New York Stock Exchange, CEO of Muriel Siebert & Co. Rock the Boat p. 28 / Muriel "Mickie" Siebert -- Find an Unmet Need and Fill It p. 32 / Katrina Lake, Founder and CEO of Stitch Fix -- Nerds Rule p. 36 / Judy Faulkner, Founder and CEO of Epic Systems -- Embrace STEM p. 40 / Ursula Burns, Former CEO of Xerox -- Find Your Voice p. 43 / Tavi Gevinson, Founder and editor-in-chief of Rookie -- Let the Customer Choose and Stay Fresh Forever p. 46 / Mariam Naficy, Founder and CEO of Minted -- Oprah Winfrey Network: Be Willing to Change p. 50 / Oprah Winfrey, Media mogul, chairman and CEO of OWN -- Leverage Success p. 53 / Reese Witherspoon, Producer, founder of Hello Sunshine -- Timing Is Everything p. 56 / Josephine Cochrane, Inventor -- Kick-Start Your Dream p. 60 / Debbie Sterling, Founder and CEO of GoldieBlox -- Be Your Own Superhero p. 64 / Lilly Singh, Comedian, YouTube star -- You're Never Too Young to Start a Business p. 68 / Mikaila Ulmer, Founder of Me & the Bees Lemonade -- Reward Your Customers p. 72 / Estée Lauder, Founder of Estée Lauder Companies -- Be the Brand p. 76 / Rachel Zietz, Founder and CEO of Gladiator Lacrosse -- Do Good to Do Well p. 80 / Ayanna Howard, Founder and CTO of Zyrobotics -- Excellence Leads to Success p. 83 / Katharine Graham, Former CEO and publisher of The Washington Post -- Make It Fun p. 86 / Julie Rice and Elizabeth Cutler, Co-founders of SoulCycle -- Build a Network p. 90 / Francesca Kennedy, Founder and CEO of Ix Style -- Be Choosy p. 94 / Rosanna Pansino, Baker, YouTube star -- Market Directly to Your Customers p. 97 / Pleasant Rowland, Founder of Pleasant Company and creator of the American Girl empire -- Learn on the Job p. 100 / Jessica Alba, Founder of The Honest Company -- Do It Yourself p. 104 / Limor Fried, Founder and CEO of Adafruit Industries -- Know Your Customers p. 108 / Venus Williams, Tennis champion, founder and CEO of EleVen by Venus -- Setbacks Are Opportunities to Learn p. 112 / Anne Wojcicki, Co-founder and CEO of 23andMe -- Keep Control of Your Brand p. 116 / J.K. Rowling, Author and creator of the Harry Potter empire -- Do the Right Thing p. 120 / Mary Barra, Chairman and CEO of General Motors -- Grow a Grassroots Sales Force p. 124 / Madam C.J. Walker, Founder of Madam C.J. Walker Manufacturing Company -- Build a Franchise p. 128 / Heidi Ganahl, Founder of Camp Bow Wow -- Redefine Women's Work p. 132 / Linda Alvarado, President and CEO of Alvarado Construction -- Know Your Value p. 136 / Taylor Swift, Singer, songwriter -- Give It All You've Got p. 140 / Sheryl Sandberg, COO of Facebook and founder of Leanln.Org -- Be a Role Model p. 144 / Kimberly Bryant, Founder and executive director of Black Girls Code -- Turn No into Yes p. 148 / Joy Mangano, Inventor, founder and president of Ingenious Designs -- Envision, Empower, Delegate p. 152 / Alice Waters, Founder, owner, and executive chef of Chez Panisse restaurant -- Dare to Be Different p. 156 / Prerna Gupta, Founder and CEO of Hooked -- Learn More! p. 160.