Introduction: The puzzling puzzles of Harry Harlow and Edward Deci -- Pt. 1. A new operating system. The rise and fall of motivation 2.0 ; Seven reasons carrots and sticks (often) don't work ; ...And the special circumstances when they do ; Type I and type X -- Pt. 2. The three elements. Autonomy ; Mastery ; Purpose -- Pt. 3. The type I toolkit. Type 1 for individuals: nine strategies for awakening your motivation ; Type 1 for organizations: nine ways to improve your company, office, or group ; The zen of compensation: paying people the Type 1 way ; Type 1 for parents and educators: nine ideas for helping our kids ; The Type 1 reading list: fifteen essential books ; Listen to the gurus: six business thinkers who get it ; The Type 1 fitness plan: four tips for getting (and staying) motivated to exercise ; Drive: the recap ; Drive: the glossary ; The Drive discussion guide: twenty conversation starters to keep you thinking and talking ; Find out more - about yourself and this topic.