Título:
How ideas spread
ISBN:
9781629970875
9781490687643
Información de publicación:
Chantilly, Virginia : Teaching Company, 2014.
Descripción física:
2 videodiscs : sound, color ; 4 3/4 in.
Nota general:
"Communication skills"--Container.
Course no. 5332.
Contenido:
disc 1: Social epidemics: why things catch on -- Basics of consumer psychology -- Impact of triggers on consumer choice -- Simple rules to make ideas stick -- Social influence of conformity -- Social influence of divergence -- disc 2: Word of mouth: powerful and persuasive -- Social currency of shared ideas -- Messages that go viral -- Social networks: channels of influence -- Social influencers: myths and science -- Tracking results: big data, little data.
Autor añadido:
DAK_511:
Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania.
DAK_OCLC_NUMBER:
ocn890664075
Disponibilidad:
Inver Grove Heights - Inver Glen~1
Farmington~1
