"There's an industry that few people understand, but it understands you. It understands your behavior, your impulses and your desires. Brands, corporations and governments pay billions every year for that information. Influence charts the recent advancements in weaponized communication by investigating the rise and fall of the world's most notorious public relations and reputation management firm, the British multinational, Bell Pottinger, and its morally slippery British reputation manager, Lord Timothy Bell.--Adapted from publisher's website.