Through an authoritative narrative and lavish photography, this is an in-depth history of the stars, films, achievements, and influence of the Hispanic and Latino community in Hollywood history from the silent era to the present day. Overcoming obstacles of prejudice, ignorance, and stereotyping, this group has given the world some of its most beloved stars and told some of its most indelible stories. Viva Hollywood examines the stars in front of the screen as well as the people behind-the-scenes who have created a rich legacy across more than 100 years. The role of Latin women on screen is explored through the professional lives of Dolores Del Rio, Rita Hayworth, Raquel Welch, Salma Hayek, Penélope Cruz, and many more. The book covers the films and careers of actors ranging from silent screen idol Antonio Moreno, to international Oscar-winning star Anthony Quinn, to Andy Garcia and Antonio Banderas. A spotlight is also given to craftspeople who elevated the medium with their artistry--visionaries like cinematographer John Alonzo, Citizen Kane scenic artist Mario Larrinaga, and Oscar-winning makeup artist Beatrice de Alba.