Marketing for dummies.
Título:
Marketing for dummies.
ISBN:
9781119894872
Autor personal:
Edición:
6th edition / by Jeanette McMurtry, MBA.
Información de publicación:
Hoboken, New Jersey : John Wiley & Sons, Inc., 2023.
©2023
Descripción física:
xiii, 382 pages : illustrations ; 23 cm.
Nota general:
Includes index.
Previous edition: published as by Jeanette McMurtry and Alexander Hiam. Hoboken: John Wiley, 2017, first edition written by Alexander Hiam, 1997.
Contenido:
Marketing in a thriving consumer culture -- Building a strategy for LTV and ROI -- Executing across channels -- Powerful ways to build sales through email, websites, and SEO -- Setting your brand up for sustainable sales -- The part of tens.
Síntesis:
Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
DAK_SERIES_TITLE_DSP:
DAK_SERIES:
DAK_OCLC_NUMBER:
on1350410559
Disponibilidad:
Lakeville - Heritage~1
