The Yes Men again pull off one bold prank after another in an effort to raise political consciousness. Posing as top executives of giant corporations, they lie their way into big business conferences and pull off the world's most outrageous pranks. When they engineer an announcement that Dow will clean up the site of the largest industrial accident in history, the Bhopal catastrophe, Dow's stock value plunges. People want Dow to do the right thing, but the market decides that it can't. The Yes Men delve into the question of why we have given the market more power than any other instititution to determine our direction as a society.