pt. 1. The business of crowdfunding. -- Crowdfunding: a historical perspective / Jason Best and Sherwood Neiss -- Understanding the "crowd" / Karen Kerrigan -- A statistical view of crowdfunding / Carl Esposti -- pt. 2. Preparing for your crowdfunding campaign. -- Business planning in preparation for a crowdfunding campaign / David Feldman -- Protecting your intellectual property / Michael J. Allan and Tremayne M. Norris -- Understanding your investor options / Reginald Chambers -- Communicating with your investors or "backers" / Joy Schoffler -- Alternatives to crowdfunding / David R. Burton -- pt. 3. Understanding the framework of rules and regulations. -- The legal aspects of crowdfunding and U.S. law / Joan MacLeod Heminway -- Crowdfunding laws based on global jurisdiction / Jeff Lynn and Kristof De Buysere -- Living with the new Reg D and its impact on pitch events and demo days / Kiran Lingam, Trent Dykes, and Megan Muir.