Pull of domesticity in an era of anxiety -- From angels in the house to crunchy domestic goddesses: the history of "women's work" -- June Cleaver 2.0: bloggers and the rise of domestic chic -- Knit your own job: Etsy and the new handmade culture -- Cupcake feminists, hipster jam canners, and "femivores": the rise of the DIY food culture -- DIY parenthood -- Emergence of the "hipster homemaker": how new domesticity appeals to a generation of mothers unhappy with the workplace -- A woman's (and a man's) place is in the home after all: the rise of homesteading -- Strange bedfellows: how new domesticity brings together liberals and conservatives, atheists and evangelicals, Mormon moms and radical queers, the rural poor and the urban rich -- Take-home points for the homeward bound: lessons of new domesticity.