Preface: a guidance counselor's nightmare -- Why Google's rules will work for you -- Becoming a founder -- "Culture eats strategy for breakfast" -- Lake Wobegon, where all the new hires are above average -- Searching for the best -- Don't trust your gut -- Let the inmates run the asylum -- Why everyone hates performance management, and what we decided to do about it -- The two tails -- Building a learning institution -- Pay unfairly -- The best things in life are free (or almost free) -- Nudge a lot -- It's not all rainbows and unicorns -- What you can do starting tomorrow -- Afterword for HR geeks only: building the world's first people operations team.