Título:
Playing to win : how strategy really works / A.G. Lafley and Roger L. Martin.
ISBN:
9781422187395
Autor personal:
Información de publicación:
Boston, Mass. : Harvard Business Review Press, [2013]
©2013
Descripción física:
260 pages : charts, illustrations ; 25 cm
Contenido:
Introduction : how strategy really works -- Strategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning.
Síntesis:
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. In this book, two well-known business thinkers get to the heart of strategy -- explaining what it's for, how to think about it, why you need it, and how to get it done.
Materia corporativa:
Autor añadido:
DAK_OCLC_NUMBER:
ocn778420958
Disponibilidad:
Eagan - Wescott~1
