Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles.
Título:
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles.
ISBN:
9780749479794
Autor personal:
Edición:
Second edition.
Información de publicación:
London ; New York : Kogan Page, 2017.
Descripción física:
xiii, 256 pages : illustrations ; 24 cm
Contenido:
Part 1. Mobile marketing in perspective. Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology : why it doesn't matter -- The future of mobile marketing -- Part 2. The tactical toolkit. Mobile sites and responsive design -- Mobile and e-mail -- How to build app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messengers (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part 3. Mobile marketing checklists. Checklists.
Síntesis:
"A clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile."--Provided by publisher.
DAK_SUBJECT_TERM_DISPLAY:
DAK_OCLC_NUMBER:
ocn966410413
Disponibilidad:
Rosemount - Robert Trail~1
Eagan - Wescott~1
